**(A Letter to the Hungry, the Hard-Working, and the Underserved Landscaper)**
By Tony Bass
If you’re reading this, there’s a good chance you’re tired—but not tired of work.
You’re tired of guessing.
Tired of hoping the numbers work out.
Tired of being busy as a one-armed paper hanger and still wondering where the money went.
You’ve got youth, energy, and fire in your belly.
You’ve got grit.
You’ve got customers calling.
You’ve got equipment humming.
But what you don’t have—yet—is a clear business roadmap and a fat bank account.
And that’s not your fault.
Nobody ever sat most landscapers down and said:
“Here’s how to price your work.
Here’s how to build a budget.
Here’s how to know—before you bid a job—whether it’ll make money or eat you alive.”
So you do what most do.
You work harder.
You buy better equipment.
You stay busy.
And you hope that someday all that effort turns into something real.
Let me tell you something straight—from a man who’s lived it.
Busy is not the goal.
Growth is not luck.
And your first million dollars does NOT happen by accident.
THE TRUTH ABOUT LAWN COMPANIES UNDER $1 MILLION
Right now, you’re not being squeezed like the big boys…not yet.
You’re not fighting private equity.
You’re not dealing with boardrooms or roll-ups.
Your enemy is simpler—and more dangerous.
Your enemy is ignorance of the numbers.
Most companies under $1 million fail or stall not because they can’t sell work—but because they don’t know what it really costs to do the work.
They don’t know:
- their break-even point
- their true hourly rate
- their equipment costs
- how to pay employees so they stay
- their labor burden with benefits built in
- their overhead recovery
So they price jobs with their gut instead of their calculator.
And the gut lies.
The gut don’t know the financial facts.
And neither does the local competitor with the shiny new truck you meet at the gas station.
And that young dude you saw online…the one with a gumball, IPhone and ring light…the one who has all that time to post videos or record podcasts…he don’t have a clue what it costs YOU to operate. No sir!
HERE’S THE DREAM YOU’RE REALLY CHASING
You didn’t start this business just to mow grass or lay pavers forever.
You started it because you wanted:
- freedom
- pride
- a better life for your family
- money that works even when your back can’t
You want to look up one day and say:
“This thing is real.
This business can run without me killing myself.
And it’s worth something.”
That’s the dream of a million-dollar company.
But here’s the hard truth most won’t tell you:
You don’t grow to a million by working harder.
You grow to a million+ by working smarter—on purpose.
WHY YOU NEED A MENTOR WHO’S BEEN THERE
You don’t need motivation.
You’ve got that.
What you need is education—business education for landscapers, not theory cooked up in some college classroom or cleverly disguised as some software subscription.
You need someone who:
- built a lawn company from scratch
- learned the hard way
- made the mistakes
- fixed the numbers
- and came out the other side with wealth, not just war stories
That’s why I created Profit Builder.
Not as a seminar.
Not as a webinar.
Not as a motivational circus.
But as a small-group, no-nonsense, sleeves-rolled-up training where we sit down together and build the foundation of a real business.
I’ve quietly helped guide over 400 lawn business owners to build 7 figure companies since 1998.
Many of them have since exited their lawn and landscape companies and retired with a figure payday for there family…by following my plan.
Here’s how many of those contractors brought me on board to help guide them on their journey.
WHAT HAPPENS AT PROFIT BUILDER
At Profit Builder, we don’t guess.
We calculate.
Together, we will:
- build your first real, accurate budget
- determine your true hourly rate
- cost every piece of equipment
- price jobs with confidence
- understand your P&L
- stop undercharging
- stop bleeding cash
- and give you clarity you’ve never had before
This isn’t theory.
This is done-with-you, step-by-step business training that has helped hundreds of landscapers cross the million-dollar mark—many of them faster and with more confidence than they ever thought possible .
And we do it in small groups for one reason:
You can’t fix your business in a crowd.
You fix it when someone actually looks you in the eye and helps you do the math.
A WORD FROM AN OLD DOG TO A YOUNG HUNTER
I decided at 27 years old that I didn’t want average.
I wanted wealth.
I wanted freedom.
I wanted a landscape business that paid me even when I wasn’t on the mower or in the skid loader.
And I learned something you need to hear right now:
If you don’t learn how money works in your business,
your business will work you until you’re worn out.
But when you learn the numbers…
When you understand your costs…
When you price with confidence…
Everything changes.
Jobs feel lighter.
Decisions feel clearer.
And the future stops being scary.
LET ME LEAVE YOU WITH THIS
You don’t need another mower.
You don’t need another hustle video.
You don’t need another late night guessing at numbers you should already know.
What you need is a teacher who’s been where you are—and knows the road ahead.
And if you’re serious about building your first million-dollar landscape company, I’d be honored to help you do it.
When effort meets education, dreams find direction.
And when numbers get clear, success pulls near.
Join us at Profit Builder.
Bring your questions.
Bring your ambition.
Bring your willingness to learn.
And leave with a plan that finally makes sense.
To your wealth and success,
Tony Bass – founder
👉 Learn more and reserve your seat at:
www.superlawntoolkit.com/profit-builder
Seats are limited. Futures are not.
