The Snow Contractor

The Snow Contractor

A great percentage of people have been hit with snowstorms recently. This reminded me of the work I did with 75 snow contractors years ago… I was inspired to write this poem. The Snow ContractorBy Tony Bass The snow comes downIn the dark of night.When we...
Thanksgiving Traditions

Thanksgiving Traditions

On a misty morning hunting day,The dawn breaks soft, the clouds give way.Fields of frost and trees of gold,Nature’s splendor, a joy to behold.   Pause for Thanksgiving, reflect on the year,The struggles, the triumphs, the reasons for cheer.The work of our hands,...
The Reality of Direct Mail

The Reality of Direct Mail

There’s just something magical about a good ol’ fashioned direct mail sales letter—it lands in your customer’s hands, not buried under a mountain of emails or lost in the digital void. And when you time it just right, like now, before the holidays hit and winter slows...
NALP to TCIA: A Journey

NALP to TCIA: A Journey

This is a true story.We invested November 1 – November 9, 2024 as travel days to attend The NALP Elevate Event and the Tree Care Industry Association (TCIA) Expo. Nine consecutive days on the road has its challenges!It was an unusual time to be on the road...
NALP 2024 Highlights

NALP 2024 Highlights

Did you attend the Elevate Conference with NALP last week? We were there.Here are a few highlights:1. The opening keynote speaker was Shawn Achor, author of The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at...