Dear Lawn & Landscape Business Owner,
Your future success is certain when you realize this simple truth:
Growth in revenue is usually tied directly to your ability to add people.
Now think about that for a minute.
You can go buy another truck.
You can finance another mini skid.
You can order a laser level, compactors, wheelbarrows, and enough hand tools to start a whole new hardscape crew before lunchtime.
But finding that dependable hardscape crew leader?
The guy or gal who can lead a crew in the hot July sun…
Handle customers professionally…
Show up on time…
Keep the job moving…
And not melt down when pressure hits?
Brother…that’s a different challenge altogether.
And most landscape business owners make one of two decisions regarding hiring that new crew leader.
OPTION #1: Go steal experienced help from another company.
That’s expensive.
You end up bidding up wages.
Your payroll jumps.
Your existing crew leaders get frustrated because “the new guy” is making more money than they are.
And sometimes you run off the very people who helped build your company in the first place.
Now hear me carefully…
I’m not saying experienced help has no value.
It absolutely does. But with that experience you’re buying, you’ll find some old habits that might not fit-in inside your company. Old habits are hard to break. You know this.
So let me show you another path.
A smarter path.
A long-game path.
OPTION #2: Hire future crew leaders.
That’s where things get exciting.
Instead of advertising:
“Need experienced hardscape foreman immediately!”
What if your message said:
“Fresh Start – Working Outdoors” (job headline in your Indeed job listing)
First sentence in the job description: “We are hiring future crew leaders to expand our family owned landscaping business. We will train the right person. Grow from $40,000 to $70,000 with us. Watch this video to learn more.”
Now you’re speaking to a completely different type of person.
You’re talking to:
• The young worker looking for opportunity
• The dependable laborer stuck in a dead-end job
• The military veteran transitioning home
• The hungry young man or woman willing to learn a trade
• The person who wants a future instead of just another paycheck
And when you show them — IN WRITING — a 12-to-24-month training roadmap…
Something powerful happens.
You stop selling a job.
You start selling a future.
Imagine showing a recruit:
Starting Pay: $20/hour
Training Program Included
Crew Leadership Development
Equipment Training
Customer Communication Skills
Advancement Opportunity
Future Earnings Potential: $35/hour +
Now THAT sounds exciting.
Especially to somebody who’s never had a company believe in them before.
You see, hiring is really a marketing and purchasing function.
Your recruiting message has to attract dependable people while repelling the folks who are just looking for a temporary paycheck.
And the longer I’ve been in business, the more convinced I’ve become of this:
The companies that build people…
Build the strongest future and a 7-figure bank account along the way.
That’s how you stop being trapped as the exhausted crew leader working 70 hours a week and scrambling to make payroll.
That’s how you slow down the revolving door of employee turnover that sucks the life out of you.
That’s how you transition into becoming the business owner who creates opportunities for others. You become a confident employer ready to build a company that really matters!
That’s how your company becomes dependable for:
• Your customers
• Your employees
• Your family
• And eventually…YOU.
I learned long ago that employees rarely stay where they see no future.
But when people can SEE growth…
When they can FEEL progress…
When they believe your company can help them build a better life…
They stay longer.
They grow stronger.
And your business becomes more stable year after year.
Selling a better future ain’t luck.
That’s leadership.
That’s systems.
That’s playing the long game.
And brother… sister…
The landscaper who builds people wins. Believe it. Live it. Do it.
Tony Bass – Job Creator & People Builder
P.S. If you want to learn the systems we developed over three decades of employership that really helps lawn and landscape companies find, hire, train and keep dependable employees, grab a copy of:
The Landscaper’s Guide to Finding, Hiring & Keeping Great Employees
Available here:
www.superlawntoolkit.com/great-employees
If you’re struggling to find and hire employees today, buying this book is the right decision.
If you have a good team today, but you know you need to build your bench of future leaders, buying this book is the right decision.
If you don’t have employees in your company today, but you plan to hire employees in the future, buying this book is the right decision.
You won’t find this on Amazon. You buy it here: www.superlawntoolkit.com/great-employees
