Dear Lawn or Landscape Business Owner:
Finding lawn and landscape employees ain’t getting any easier. Everybody in this industry knows it. From ICE raids and confusing guest worker programs to warehouse jobs, factories and Fedzilla-backed competition paying higher hourly wages, contractors all across America are feeling the pressure. Some are frustrated. Some are discouraged. And a few are wondering if they can even take care of existing customers. The idea of growing is being forgotten about.
But let me tell you something important…
You are not alone.
After 37 years of hiring employees, building crews, training leaders and growing companies, we know exactly how this feels.
We’ve watched business owners lose key employees overnight. We’ve seen owners forced back into the field because they simply didn’t have enough dependable help. We’ve even seen contractors shut down good businesses because they could not solve the employee challenge.
And that’s painful…
Because without employees…you become the crew leader, mechanic, salesman, estimator and cleanup guy all rolled into one tired human being. Long hours become normal. Family time disappears. Growth stops cold.
But here’s the good news.
You may be just ONE good technician away from transforming your company. One dependable crew leader could unlock another $350,000 to $500,000 in annual sales capacity in the next 12 months.
That’s why this week’s Wealthy Landscaper Training focused on one central idea:
If you want better employees…you must first build a better recruiting system.
Most contractors are running weak recruiting ads and then wondering why nobody applies. The truth is simple: your ads are either attracting the wrong people or invisible to the right people.
In this special training, we revealed two simple ways to dramatically increase the number of resumes or applications your company receives:
- Change your job ad headlines
- Run more recruiting ads
Now before you roll your eyes and say, “Tony, that sounds too simple,” hear me out.
Headlines are EVERYTHING.
Your headline is either attracting people…or repelling them.
The contractors who make small changes to their recruiting headlines are seeing BIG changes in results. Some companies go from getting just a handful of resumes to getting dozens — even hundreds — of applications. Why? Because they finally stopped writing boring ads that sound like every other landscaping company in town.
And when the resumes begin to grow, technology becomes your best friend.
Instead of wasting hours on dead-end interviews with knuckleheads who don’t show up, don’t listen or can’t follow instructions, smart contractors are using short videos, recordings and 10-minute phone interviews to quickly identify serious candidates.
That’s systems thinking. And systems change everything.
Small lawn service companies can do this.
Medium-sized contracting companies can do this.
Large landscaping employers can do this.
The moment you accept the idea that your recruiting system must improve, the number of applicants can increase almost immediately.
And the contractor with the bigger applicant pool? That contractor wins.
Because growth in landscaping has never really been about equipment. You can buy trucks, mowers and mini-skids this afternoon. But finding dependable people? That takes leadership, confidence and systems.
That’s exactly why Doug Robbins joined this training and shared his story. Doug went from struggling with recruiting challenges to building a profitable business, developing strong teams and eventually creating a company valuable enough to sell.
Y’all…this stuff works.
But you must be willing to change a few simple words and spend a few dollars with the right advertising.
As we explain in this training, the lawn and landscape companies that improve recruiting today will be the companies with the talent to grow tomorrow.
And remember this little Southern truth:
“When the resumes grow, your options show.
When your system is right, your future gets bright.”
Now here’s your next step.
Click here to watch the full 34-minute online training and see the real-life case studies, recruiting ads and proven systems we discussed in detail.
Watch the Hiring Great Employees Training Video
You are only one hire away from changing the future of your company.
Tony Bass, Founder
Wealthy Landscaper Training
PS – Invest 34 minutes to learn these two simple changes to get more resumes and applications. Then you’ll see the results from the case studies we share. You’ll get instant online access to the video: click here.
