by Tony Bass | Apr 28, 2023 | News, News & Press, Press
Lawn and landscape business owners: We received this marketing question a few days ago. It’s a common question…However, it’s the wrong question. Let me explain.Marketing has three purposes. The most effective marketing will accomplish all three. Build awareness about...
by Tony Bass | Apr 21, 2023 | News, News & Press, Press
Spring season is here. Green grass is growing. Flowers are busting out and our customers are catching their annual infection of Spring Fever. That’s a good thing for our industry.But there’s another thing you can count on every single Spring. New landscaping and lawn...
by Tony Bass | Apr 7, 2023 | News, News & Press, Press
We just returned from 3 weeks of travel. This included 2 weeks of private consulting meetings and one THINK WEEK. I’d thought you would like to learn about the trends I have confirmed.FIRST…did you hear the news revealed on the Employment Situation Report...
by Tony Bass | Mar 17, 2023 | News, News & Press, Press
Last week’s essay on the subject of lowering landscape prices in 2023 attracted a number of comments from our readers. This one from Mark Dubois at Quality Landscape and Lawn Care grabbed my attention:”You had to bring up a bank...
by Tony Bass | Mar 11, 2023 | News, News & Press, Press
Dear Landscape Business Owner:Did you see the new report from the BLS released Friday morning (3-10-23): More Jobs – Jobs – Jobs – up 311,000 for the month of February 2023. The unemployment rate is now 3.6%, near a 54-year low.Wages…they keep...
by Tony Bass | Mar 4, 2023 | News, News & Press, Press
Dear Lawn or Landscape Business Owner, These two conversations were 180 degrees apart. We think there’s a valuable lesson in each. Read these two short case studies and then hit reply and let us know what you think.Case Study #1 – Results from the 3%...
