Dear American Hero,
Yep… I said it.
And I meant it.
If you own a contracting business—lawn, landscape, tree, irrigation, lighting, roofing, HVAC, concrete, plumbing, pick-your-poison—and you had the courage to hire employees, I want you to hear this loud and clear:
You are an American Hero, Perry.
(Watch the video here if you don’t have time to read this right now!)
Not the kind that gets a parade.
Not the kind that gets a discount at Applebee’s.
The quiet kind.
The check-writing kind.
The “sign-the-front-and-the-back-of-the-check” kind.
And y’all, that’s the hardest kind there is.
The Part Nobody Talks About
Every payday, when that payroll report hits your desk, something happens that never makes the evening news.
You match every dollar your employee pays into Social Security.
Not a suggestion.
Not optional.
No applause.
Just obedience.
The media calls Social Security an entitlement.
Fedzilla talks about it like it fell out of the sky.
But let’s be honest…
It didn’t.
It came out of your checkbook.
You’re Funding the Safety Net
Nobody gets rich on Social Security.
But it keeps folks from starving when their knees give out, their back won’t bend, and their ladder days are over.
And who made that possible?
Not politicians.
Not talking heads.
Not influencers with ring lights.
Business owners did.
The men and women who hired people.
Bought equipment.
Signed leases.
Insured trucks.
Paid worker’s comp.
Paid the damn payroll taxes.
Paid the escalating property taxes.
Paid endless sales taxes.
Paid (likely overpaid) fuel taxes.
Paid vehicle taxes for acquisition and annual license plates. More & more taxes.
You didn’t just build a company.
You helped build stability in this whole nation.
Let’s Talk About “Heroes” for a Minute
I respect the military.
I respect first responders.
Always have. Always will.
But here’s the part nobody says out loud at the banquet dinners:
Those jobs only exist because business owners fund the system.
Cities don’t pave roads with good intentions.
Fire trucks don’t run on applause.
Police departments aren’t paid with hashtags.
They’re paid with tax dollars. And it’s more likely than not it was a business owner who paid up.
Yep…a big chunk of those dollars come from people like you and me—
The ones taking risks when everyone else wanted safety.
Courage Looks Like This
Courage isn’t just running toward danger.
Sometimes it’s signing a personal guarantee.
Sometimes it’s hiring your 5th employee when cash feels tight.
Sometimes it’s buying that truck when Fedzilla mandates pollution equipment and prices jump.
Sometimes it’s making payroll when you didn’t get paid yet.
Courage looks like:
- Investing in people
- Creating jobs
- Serving families
- Carrying stress home so your employees don’t have to
That ain’t soft.
That’s courage, confidence and ignorance all rolled into one thing: being an entrepreneur..
From One Business Owner to Another
I’ve been in your boots.
I’ve signed the payroll checks…2022 weeks and counting.
I’ve paid the taxes every step of the way.
I’ve laid awake at night wondering if the math was gonna work.
And I’m telling you—
You matter more than you’re told.
The trucks you buy.
The systems you build.
The training you invest in.
The employees you develop…and especially the customers and communities you serve!
That’s not just business.
That’s nation-building at ground level.
So Let Me Say It Plain
If nobody’s told you lately…
Thank you.
Thank you for accepting the risk.
Thank you for accepting the responsibility of being a leader.
Thank you for carrying the load of tax compliance on your shoulders.
Thank you for playing by the rules when it would’ve been easier or cheaper not to.
You are not an “entitled” drain on the system.
You are an asset on the balance sheet of the USA. One that gets ignored more than you should.
You are the engine.
And around here—at Super Lawn Trucks, Super Lawn Toolkit, and every Profit Builder training—we see you for who you really are.
An American Hero.
Keep building.
Keep leading.
Keep your head up.
The busy Spring season is right around the corner.
The country runs on folks like you—even if they forget to say it out loud.
Tony Bass, founder
www.superlawntrucks.com www.superlawntoolkit.com www.superboxtruckramps.com
And proud business owner since 1987.
PS – We are holding one of the Profit Builder Pricing Training events for landscape business owners in February. Click here for the details.
PPS – In case you’d like to watch our video on this, here it is again!
