Dear Lawn or Landscape Business Owner,
Let me take you on a little walk down memory lane… back to the day I had the privilege of stepping foot inside the Chick-fil-A headquarters just south of Atlanta. Now, I’ve admired Truett Cathy for decades. The man built a business on service, gratitude, and old-fashioned common sense—three things Fedzilla still hasn’t figured out how to tax. (But I’m sure those SOB’s are trying to figure out how to tax all 3 right now!)
But what struck me most that day wasn’t the spotless campus, the brilliant operators, or even the smell of waffle fries drifting through the air like a Baptist hymn. It was a simple desk—right in front of the cafeteria. A writing desk. Stocked with cards and pens.
“What’s this for?” I asked.
“That’s where team members write notes of encouragement to our Chick-fil-A operators,” our guide replied.
I asked, “How do you decide who needs encouragement most?”
The guide said, “Truett taught us… if an operator is breathing, they need encouragement.”
Well…ain’t that the gospel truth? We all need a steady dose of encouraging words.
Landscapers Need Encouragement Too
Now listen—if you own a lawn or landscape business, you know exactly how lonely leadership can feel. You pay the bills, you keep folks working, you battle Covert-19 aftershocks, inflation madness, and whatever new nonsense Fedzilla dreams up… and somehow you’re still expected to smile when you get that phone call about the new guy who just scalped your best client’s turf.
So let me encourage you today with a story from one of our Super Lawn Toolkit students. He emailed me this morning and said:
“Tony… for the first time in YEARS, I’m seeing over $21,000 in the bank. I used to panic with less than $5,000 wondering how I’d make payroll… Now I’m shooting for $30,000—after paying myself, my team, and all the bills. I finally charged properly for leaf cleanups. I held firm. Clients pushed back, but they’re coming along.
I’ve learned the enemy is FEAR. It still takes courage—but I’m growing. See you in class today.”
Brother… sister… fellas… gals… can you imagine starting your day with THAT kind of encouragement? That’s a bonafide success story!
A small business owner standing tall… feeding his family… leading his crew… winning the battle against fear, penny-pinchers, and old habits. That’s the overlooked hero of America right there. The kind of person Truett Cathy built an empire by supporting. The kind of person this country depends on—though it rarely admits it.
The message made my day!
Success in Landscaping Isn’t About Luck
It’s about setting clear financial goals, measuring progress, and celebrating every win—big or small. You know what?
Since starting my consulting and education company back in 1998, I’ve seen these types of “success stories” grow from $21,000 to $210,000 to $2 million plus…all with lawn and landscape services being the fuel that feeds the financial success.
You want encouragement? Chase it. Track it. Share it. When you see your bank balance rising—not because you worked DOUBLE but because you worked SMARTER—your heart will beat a little lighter. Your shoulders stand a little taller. Growth and goals have a way of doing that…building pride.
Let Me Leave You With This
If you’re breathing, you need encouragement.
If you’re leading, you REALLY need encouragement.
And if you’re building a landscaping company in today’s world, you deserve a medal, a prayer, and a pat on the back.
Start your day looking for proof that you’re succeeding.
Because success in landscaping isn’t an accident.
It’s a choice… backed by courage, clarity, and a big dose of faith.
If you’re finding success in your lawn or landscaping company…hit reply and share your story.
We might share it right here and multiply the success energy with a few thousand landscapers …who need a healthy dose of encouragement.
Here’s to your success!
Tony Bass, founder
PS – You are invited – Profit Builder 2026 – small group education sessions for lawn and landscape companies who want to improve profits and build a wealthy future. 6 seats are available for our January class.
