If you’re gonna build a business that’s both healthy and wealthy—one that keeps mowin’ and growin’ year after year—you absolutely, positively must follow The Formula.
It’s simple to explain. It’s harder to live by. But it works. Every. Single. Time.
Step 1 – Price Right or Pay the Price
There’s a balancing act here, fellas and gals. You’ve got to price right for your company so every job is profitable. At the same time, you’ve got to price right for your customer so they’ll actually say “yes” and hire you.
If you miss on either side, you’re doomed. Too cheap, and you’re broke. Too high without value, and your phone stops ringing. But when you price right—profitably and competitively—you open the door to the next step.
Step 2 – Keep Your Promises to Four Critical Groups
Price right and you’ve got a shot at building trust. But trust only comes if you keep your promises—and there are four groups counting on you day and night:
- Your Customers – They expect you to do the work as promised, with quality and timeliness.
- Your Employees – They count on you to pay them what you promised, on time, every time.
- Your Vendors – They rely on you to pay for the goods and services they provided.
- The Tax Man (Fedzilla) – Like it or not, you have a responsibility to keep your word to the taxing authorities.
Fail to keep promises to any of these four, and you’ll never get to the next step. You’ll be patching holes instead of building a business.
Step 3 – Create Clients, Not Just Customers
A customer is a transaction. A client is a relationship. Big difference.
When you create clients, you’re looking out for them in ways the average contractor wouldn’t dare. You become their trusted partner, not just another low-price bidder. And let me tell you—loyal clients will feed your family for years.
The Roadmap: 18 Subsystems for Maximum Profits
Now, there’s no magic wand or secret pill here. What I’ve learned after decades in this industry is that long-term wealth comes from consistent improvement—day by day, week by week, month by month, year after year.
That’s why we’ve developed 18 profit-boosting subsystems that guide contractors down the road of building an exceptionally profitable company. They cover everything from sales to operations to financial controls.
You keep working on your business, not just in it, and you will get there.
The Good News
Anybody—yes, anybody—can become wealthy running a lawn or landscaping company if they follow The Formula:
Price Right → Keep Promises → Create Clients.
Do that, and you’ll be healthy, wealthy, clean and green… with enough flower power to last a lifetime.
To Your Success,
Tony, founder
PS – Want to take a deeper dive into each of these three functions of business and the 18 profit-boosting subsystems? Check out these articles!
