Let me tell y’all a quick story ’bout a fella I met not too long ago—we’ll call him Ol’ Mike.
Ol’ Mike runs a landscaping outfit in the Southeast. Been in the game nearly 20 years. Knows how to stripe a lawn like a Braves outfielder knows how to catch a fly ball. Salt of the earth kinda guy.
But he made one critical mistake.
He kept them old trucks too long.
You know the kind… the ones that “still crank… most of the time,” or “just need a little jiggle in the ignition,” or “we just bump-start it with the Bobcat.”
Yep. That’s what he said. Bump-start it with the Bobcat.
Mike kept holding off on buying a new truck ‘cause he thought he was “saving money.” But what he didn’t count on was the real cost of hanging on too long. One morning in April, when the azaleas were blooming and the phones were ringing, his crew needed to roll out—but that old truck didn’t.
Engine blew. Transmission locked up. A big mess!
Tow truck came. The mechanic said, “We can fix it… but it’ll cost more than the truck is worth.”
Mike’s jaw dropped. His face got redder than Georgia clay in a drought.
By the time he paid for a tow, paid his crew to sit around and do nothing, and lost two days’ worth of jobs, he was deep in the hole. And when he finally found a buyer for that rust bucket?
He had to pay someone to haul it off.
That, my friend, is what happens when you wait too long.
Now let me say this clear as a bell on Sunday morning—your trucks will not last forever. And every day you delay upgrading to modern, efficient, profit-pulling machines, you’re flirting with fate like Ol’ Mike.
See, here at Super Lawn Trucks, we’re not in the business of hard selling. We’re in the business of helping small business heroes like you—those who wake up before the sun, who pay the taxes that keep Fedzilla bloated, and who work harder than a one-legged man in a butt-kicking contest.
And one thing we’ve learned over 25+ years?
Productivity always wins.
You can’t control the weather.
You can’t control inflation.
You can’t even control whether the knucklehead you hired shows up on Monday.
But you can control how your crew looks when they head down the road.
You can control how efficient your team operates.
When you stop wasting hours:
- fueling up at gas stations each morning, (Skip the Stop – poetry by Tony found here).
- loading and unloading mowers/equipment from trailers twice a day,
- running back to the shop midday because some critical tool didn’t make it on the truck (again)…
…you start putting real money back in your pocket.
That’s what an all-in-one Super Lawn Truck does. It turns wasted, unbillable hours into billable, profitable hours. Your truck becomes a rolling warehouse, a mobile tool shed, and a billboard-sized recruiter and sales generator—all rolled into one tight, turn-key system.
No trailers. No excuses. No wasted time.
And here’s why I’m writing you today…
Tariffs are coming. The price of steel, aluminum, and many of the key materials we use to build these productivity machines is going UP thanks to a fresh round of government meddling. Starting August 1st, 2025, our prices are going to rise. It makes me mad!
This ain’t a gimmick. It’s economics.
We’re giving y’all the courtesy of an early warning—if you want to lock in current pricing, you need to act before the end of this month. Once that pre-tariff inventory is gone, the new pricing takes effect.
Now, you might be thinking, “Well, Tony, I’m not ready to buy just yet.”
I hear you. But lemme ask you this:
Is your current truck ready for 2026? Or is it hangin’ on by a thread?
You’re a smart contractor. You wouldn’t be reading this email if you weren’t. So take this as your friendly reminder:
Don’t be Ol’ Mike.
Don’t wait ’til it blows and you’re stuck payin’ tow bills instead of makin’ mow bills. Don’t let Fedzilla’s price hikes rob you of your profits. And for heaven’s sake, don’t let another season slip by without improving your productivity.
Your future profits depend on the tools you put on the road today.
If you’re ready to lock in current pricing and avoid the tariff tax hike, just reply to this message or give us a holler at Super Lawn Trucks. We’ll help you find the right rig, with the right features, at the right price—before the clock runs out.
Interested? We have a few Super Lawn Trucks ready for immediate delivery…or we will build you a new truck that matches your needs…custom colors…marketing message…tool storage…on-board fueling station…solar charging system…tool boxes…safety lights.
Text me right here: 478-256-8260
Until next time,
Tony Bass
Super Lawn Trucks
Creator of the Super Lawn Toolkit (how does your company compare?)
Co-Author of The E-Myth Landscape Contractor – order online here
“Helping contractors survive, thrive, and drive profits home.”
PS – Have you ever wondered if you’ve been over-payin’ when you buy a commercial work truck? This video explains 9 ways to get the best deal possible when you buy your next work truck…regardless of who you buy it from, when you buy it or what model you choose. Click here to watch and make sure you get the best deal possible,
