Will you grow your sales in the next twelve months?
When you place a high priority on executing the fundamentals of business, growth is a natural by-product. And in most cases, growth creates opportunities for your entire team.
So, let’s discuss what you can do right now to help make this spring season the foundation for your sales growth (without spending a ton of money). Think of it like this…
If you were: dead broke and you had no experience building a marketing plan…or buying Facebook ads, or building some high-dollar website or running ads on radio or local television…what could you do to help make 2024 a year with revenue growth?
The number one, most important, sure-fire way for a lawn or landscape business owner to grow sales in the next 12 months is to prioritize exceptional customer service and customer satisfaction.
Happy customers are more likely to become repeat customers and refer others to your business, ultimately driving sales growth through positive word-of-mouth and reputation building.
Here’s how to achieve this:
- Deliver Quality Work: Consistently provide high-quality landscaping services that exceed customer expectations. When you pause and ask your existing customers, “Is there anything else I can do for you?”, you have enhanced your relationship. You’ll learn about mistakes that can be corrected and you’ll also learn about job opportunities you didn’t know about. Best news…this will cost you nothing but it will add revenue.
- Timely Responses: Respond promptly to inquiries, quote requests, and service calls. Minimize wait times and demonstrate reliability by being readily available and responsive to existing customer needs. Do you share your cell phone number with your best customers today? If you don’t, do you have an answering service to help you with prompt responses to customer’s needs? We like to think of it this way in today’s hyper-in-a-hurry business world: Money finds speed and speed finds money! People are willing to pay a premium price for fast service!
- Build Trust and Credibility: Establish trust and credibility with customers by being on time for appointments, providing dependable services and return calls (texts or emails) quickly. It’s the little details in how you treat people in each interaction, regardless if it’s a phone call, face to face meeting, email or text message, communicating politely and professionally with your existing customers is your highest priority. You’ll be paid handsome rewards when you have the habit of saying “yes ma’am and no ma’am” – “yes sir and no sir” – “please and thank you”…and these simple words cost you nothing! Don’t waste your money on expensive marketing until you can execute on these fundamentals.
We thought it would be a good idea to remind you and your team that it’s the little things that make one company over-the-top successful and the next company just another average service provider.
You don’t have to go out and spend a ton of money to grow your business when you take care of the smallest details in an exceptional way. We encourage you to share these marketing foundation strategies with your team right away.
And we know that many of you have team members with English as a second language. So we encourage you to teach and practice a prepared response for all of your employees who have not become fluent in English with a few simple phrases.
- “Sir (or ma’am), I don’t speak good English. I will go get my supervisor.”
- “Sir (or ma’am), I don’t speak good English. Please let me call my supervisor to help with translation.”
- “Your question is important. I am not good with English. I will call my supervisor for help.”
Remember, it’s the little things.
Does this give you a few ideas of how you might build on your business fundamentals while enhancing your marketing in 2024? That’s our goal here today.
We know that by prioritizing exceptional customer service and satisfaction, lawn and landscape business owners can cultivate strong (and profitable) relationships with their customers, drive repeat business, and fuel sales growth over the next 12 months and beyond.
Hit reply and let us know what you are doing to make 2024 your best year ever.
Profit Greatly,
Tony Bass, founder
866-923-0027
PS – In case you have been busy, we invite you to read and then audit your company’s marketing fundamentals. We covered the first two marketing priorities at the links below:
Landscaper’s Marketing Plan Step 1 – https://superlawntrucks.com/landscapers-marketing-plan-step-1/
Landscaper’s Marketing Plan Step 2 – https://superlawntrucks.com/landscaper-marketing-plan-step-2/
And…if you get stuck and need help improving your company’s profits, you can get an hour of my time and schedule a call by clicking here.
