**How Smart Landscapers Find the Help You Need to Get Your Nights, Weekends… and Your Life Back
Let me tell you a story that’s playing out all across America right now…
A good, honest landscaper…Working his tail off.
Up before daylight. Home after dark. Phone still ringing and texts popping in at 8:30 at night.
Not because he’s greedy. Not because he’s chasing millions. But because…
He doesn’t have enough good people.
The Real Cost of “No Help” (It Ain’t What You Think)
Y’all ever sit down and actually do the math? I have.
And it’ll make you sick.
- Paying overtime at time-and-a-half (that’s a 50% premium, fellas)
- Burning out your BEST guys—the ones with families—can’t work 50 hours
- Watching your most loyal employees quietly drift away for an extra $2/hour
- Telling good customers… “I’m sorry… we just don’t have the help.”
That last one right there…That’ll punch you right in the gut. Thousand of dollars lost.
Because you already KNOW:
- The work is there
- The money is there
- The opportunity is there
But the workers? The ones who show up on time and work their full shift with pep in their step?
Nowhere to be found. The problem haunts you day and night.
And Then Comes the Recruiting Circus…
So what do most lawn and landscape business owners do? There are two options we see over and over.
Option 1 – Just give up. Forget about finding a new employee. And this idea forces YOU to work longer and harder than ever. Not a good solution.
Option 2 – They throw money at the problem.
- Job ads that bring in knuckleheads
- Boosted posts that pound your credit card
- Hiring platforms that never hire anybody
- “Now Hiring” signs stuck in the dirt without a good hiring system figured out
And then…The madness begins.
You chase resumes. You text. You call. You schedule interviews.
And what happens?
Ghosted.
Or worse…You finally get someone to show up… Spend an HOUR talking to them…
Only to find out they want:
- $50 an hour
- Full benefits
- And they ain’t even sure they want to work outside
Meanwhile…You’re sitting there thinking:
“Son… I’m trying to build a team, not fund a retirement plan on day one.”
Let Me Say Something That Might Sting a Little…
You don’t have a labor problem. You have a recruiting system problem.
And until you fix the SYSTEM…
You’ll keep living the same cycle. Long hours. Wasted money on job ads. Hour long interviews that should have never happened.
The Hidden Asset Sitting in Your Driveway
Now here’s where it gets interesting…Because while all this chaos is going on…
You’re driving your most powerful recruiting tool all over town…
Every single day. Your truck could be recruiting for you.
And right now?
It’s just hauling tools. When it ought to be building your team.
The Shift That Changes Everything
The companies that win at hiring… They don’t chase people. Chasing people means you gotta “buy them out” from their current job. That’s expensive,
Winning contractors attract the right people… and repel the wrong ones.
And they do it with a SYSTEM. A simple, repeatable, scalable system.
A system that gets you:
- A steady stream of well-qualified candidates
- Only candidates that you can afford
- People ready, willing and able to work outside and get their hands dirty
I know this system works because this is exactly what I created for my own landscaping company, manufacturing business and then a few hundred other contractors enrolled in my Super Lawn Toolkit training program.
I can explain it in a few words. You’ll be able to understand it because it’s not complicated. Heck, I can even show you mine live – online – working today. But none of that matters if you don’t take action or invest a few dollars to get some help actually doing this.
So before you read another sentence. I want you to know, I can help you do this if you get stuck, don’t have time or feel unsure about creating this system for yourself.
My name is Tony Bass. I entered that landscape trade in 1987. I have never left it. I became quite wealthy by putting systems to work for me and for hundreds of my clients.
The 7-Step Recruiting System (Built Right Into Your Truck)
Now lean in here… because this is where your life starts to change.
1. A Strong Recruiting Headline (On the Truck)
Not: “Free Estimates”
But:
- “Looking for a Better Landscaping Job?”
- “Tired of Dead-End Work? Join a Winning Team. Free Video Here/”
- “We Train. We Promote. We Pay for Performance. Scan Here.”
- “Landscape Internships Available – Scan Here”
- “Need Work Experience? Watch This Video”
These headlines speak directly to a man or woman who’s:
- Frustrated
- Underpaid
- Inexperienced
- Entering the workforce
- And ready for something better
2. QR Code → Your Recruiting Page
No guessing. No wandering. One scan…
Straight to YOUR page. Not Indeed. Not Craigslist. Not an application for the prospect to fill out…not needed just yet.
Your webpage. Your message. Your rules.
And since you control the truck, you control the headline, you control the video, you can create a unique web page with a unique video that speaks directly to the type of person you have targeted with your headline.
Think personalization. What’s in it for them? The prospective employee?
Stop trying to recruit every single employee the exact same way. If you want to bring in young, affordable workers, you better have a message that speaks directly to them.
If you have to hire people with a driver’s license, you better speak to them differently. Are you with me? Do you understand that different prospects need different words of invitation?
3. A Video That Does the Heavy Lifting
This is where you replicate yourself. You stand in front of your truck and say:
Hi. I’m Tony Bass. I’m the founder here at Super Lawn Trucks. I’m glad you’re here and considering our company as a place to work. Let me begin with…
The Top 3 Reasons People Love Working Here
- Steady work
- Respect on the job
- Opportunity to grow
Let me level with you. Not everyone is qualified to work here. So here are…
The Top 3 Reasons NOT to Apply
- You’re late
- You don’t like hard work
- You can’t follow instructions
There’s more. But think about what we just did…with a short video.
You just filtered out 50% of the nonsense. Before they ever call you.
Automation works for you nights, days, weekends and holidays.
You already know how to shoot a video on that smart phone you have within arms reach right now. But you might not have thought about using that tool in this way.
You see, recruiting employees is a marketing and purchasing function. The more prospective employees you have coming in, the more likely you can find affordable, dependable help. Keep reading.
4. A Required Next Step (This Is Critical)
Don’t beg them. Don’t chase them. Make them earn the next step.
Example:
“If you’re serious… schedule a 10-minute call using the link below.”
No action? No interview. No wasted time. Simple.
Never say – call us or stop by when you want. Nope. That’s a time suck. Don’t do it!
5. Automated Scheduling
No more:
- Phone tag
- Text tag
- “When are you free?” nonsense
You control the calendar. They choose from YOUR available times.
And guess what. I only offer one hour, once per day to the prospective employee. I’ll give up my lunch hour from noon till 1 M-F to have a 10-minute phone interview.
But that’s it. They can make that work or they can move on. M-F from noon till 1 for a quick 10-minute phone call… I control my schedule…they don’t.
And if they really want a job…they will follow the instructions. If they are hungry they will find a way to eat. And since I’m thy guy writing the paychecks, they gotta play my pre-qualifying game by my rules.
If you’ve been ghosted you know how frustrating and time wasting it can be. This phone appointment scheduling system stops that mess forever. If they can’t follow instructions, set an appointment and show up on time…do you really want to hire them?
Heck no!
6. A Short, Structured Phone Interview
10 minutes. 6 simple but very powerful questions – in order. Not an hour interview.
You’re qualifying:
- Attitude
- Availability
- Basic fit
You’re not marrying them. You’re screening them.
I taught this process to Josh, a landscaper outside of Chicago a few years ago. He tells me this process has saved him “several hundreds of thousands of dollars” over the years.
I taught the same process to Doug so he could automate and streamline his hiring process. Then he taught his office manager. Now she does the initial screening interviews when he’s not around. Systems provide dependable results.
7. A Real Hiring Plan
This is where the pros separate from the amateurs.
Because now…You’re only talking to people who:
- Watched your video
- Followed instructions
- Showed up on time
- Passed your 10-minute, 6 question interview
That right there? That’s your first sign of a good, well qualified, affordable employee. Our experience has proven that you can sift, sort and select from hundreds of employee prospects when you have a good hiring system.
Sure…I could go on. There’s a few more details to help you follow-through and put this system to work inside your own company. But let me wrap up here with a glimpse into your future.
Let Me Paint You a Picture of Your Future…
You walk in the house…Before dark. Dinner’s still warm. Kids are still awake.
Phone ain’t blowing up.
Why? Because your employee system is working…Even while you’re not.
A Little Truth Wrapped in a Little Rhythm
When you chase, you lose…
When you attract, you choose…
When your systems are tight…
Your business future is bright.
**This Ain’t About Hiring…
This Is About FREEDOM**
Freedom from:
- Long days
- Late nights
- Constant stress
- And the pain of not having enough help
Final Word
You have two choices.
- You can keep doing what you’ve always done…And keep getting what you’ve always got. Long hours. Tons of overtime. Short on staff.
Or…
- You can build a recruiting system that works for you. And it starts…Right on the side of your truck.
Call to Action
If you’re ready to:
- Stop chasing people
- Start attracting the right team
- And finally get control of your time again
Then let’s talk. www.superlawntoolkit.com/meet15 Follow the link. Pick a time. Then…if YOU show up on time…I’ll be ready to answer your questions.
If our first 15 minutes goes good…
We’ll help you design the message…
Build the system…
And put your trucks to work recruiting…
Finding you the people who will help you build something that lasts.
Tony Bass. founder
Super Lawn Trucks & Super Lawn Toolkit
P.S. – Ready to make that truck find the very people you need to grow? Let’s talk for 15. www.superlawntoolkit.com/meet15
Want to get all the details, the video scripts, the job ads, the 6 interview questions, the written job offer and the benefits plan? Then purchase The Landscaper’s Guide for Finding, Hiring and Keeping Great Employees is found here. Click to order your copy.
