What’s the single greatest challenge you face in your landscape company today? Seriously, if you could only pick ONE issue as the number one challenge, what would that be?
It’s the one thing that keeps you up at night. It’s the one thing that seems to be holding you back from achieving your next personal or professional goal. And it’s that ONE thing, that if you could fix it…things would get better for you and your company.
We know you have more than one challenge. After all, we’ve been playing the game called small business for thirty six years. Day by day, payroll by payroll, season after season, things will change. One problem will rise to the top of your priority list and you will have to give that one problem your maximum amount of attention, or it could cripple your progress.
We are currently reading and compiling the results from the landscaper’s single greatest challenge survey. We conducted the survey the week of November 6, 2023. So this is hot off the presses as they say…new and up-to-date feedback from landscape business owners. (In case you missed the invitation to participate in the survey, please click here and share YOUR feedback).
Here’s what we know as we report to you today.
Things are changing for lawn and landscape business owners.
There’s the obvious change of season. There’s only one month of November. Let’s call this leaf-season-maximus. The work in the field is different this month than almost any other.
Our contractor friends who have added holiday decorating as a service are under pressure to get those lights installed for maximum enjoyment for the holiday season.
We have excavating and grading underway for hardscape and landscape projects. We are trying to button-up the earthwork before the big freeze hits.
And many more are transforming their equipment in preparation of the snow and ice season.
The change in season can certainly create challenges. But we know these changes are coming. We can predict and plan for these seasonal changes. These changes are as sure to come as the sun setting and the tide rolling in every twenty four hours. When we see change coming, we usually take care of it without tremendous stress or strain.
But here’s the change that’s not so easy to predict.
- How has YOUR business changed?
- How are YOUR customers changing?
- How is the macro-economy changing?
- How have YOU changed?
As your business grows to serve more clients, it must change. As you add more services, your business must change. As your customers adjust to a changing economy, their buying habits will change. As your customers age, their landscaping priorities will change. As technology changes, your customers will shift the way they buy and pay for your services.
At the center of all of this change is YOU.
How will YOU change your routine or elevate one priority of your attention above all other challenges to solve the single greatest challenge? Seriously.
What are YOU doing right now to solve the single greatest challenge you face in your company? Think about this for a few moments. I have a short story.
The Single Greatest Challenge for the Back-to-Back National Champs: Georgia Bulldogs Football Team…
Kirby Smart is the head football coach of this team. His team has won 41 of their past 42 games. He, his assistant coaches and their players are at the very top of their game. But they have a huge challenge ahead of them.
This weekend, they will face a top 10 opponent when the Ole Miss Rebels come to Athens, Georgia on Saturday night. ESPN’s College GameDay will be broadcast from Athens. It’s the biggest game in college football this weekend.
Win or lose against Ole Miss, next week those Georgia Bulldogs will travel to Knoxville, Tennessee to face a strong SEC opponent while 101,915 fans are screaming at the top of their lungs…against the Georgia Bulldogs. Talk about a challenge. Last year those Tennessee Volunteers whipped the Alabama Crimson Tide and destroyed their hope for an SEC title and playoff opportunity.
If the Bulldogs win these next two games, they will likely face the Alabama Crimson Tide in the SEC Championship. And if they are successful in winning these next three games, they will make it to the college football playoffs to defend their national championship title.
You may not be interested in college football like I am. But there’s a lesson in business coming. Stick with me.
Wen this season began, Kirby Smart had to change his message to keep his team growing in success. I’m not sure who came up with this theme for the 2023 season. But this is the perfect example of how we must think about dealing with change.
Better Never Rests
How do you stay on top? How do you keep growing? How can YOU get better? Kirby Smart has been preaching this theme to his players, coaches and support staff all season long: Better Never Rests.
Three little words.
Better Never Rests!
So back to the question I shared a moment ago.
What are YOU doing right now to solve the single greatest challenge you face in your company?
We know 62% of landscapers think their single greatest challenge lies in their employee, hiring and labor challenges. If this describes you, we would like to help you.
We just released The Landscaper’s Guide to Finding, Hiring and Keeping Great Employees in October of 2023 and we invite you to purchase a limited edition copy – ORDER HERE
If you order online before November 30, 2023, you will get a 50% discount off the purchase price.
Included with your book is bonus online access to 7 powerful employee management tools including:
- A well-written Company Handbook perfect for landscapers.
- An Employee Incident Report to help you manage employee relationships.
- A Job Description Example to help you improve recruiting and job performance.
- Employee Phone Interview script to help you identify winning applicants in 10 minutes.
- A Professional Job Offer that helps you attract winners with average pay rates.
- Employee Review Interview Form to help you keep the best employees growing.
- The Moving Up In This Company Training Program that builds a career path inside a small but growing company.
These bonuses could save you countless hours as you build your employee systems.
We are confident you will find the book one of your best resources for improving your employee systems. In fact, we are so confident in this, if you decide The Landscaper’s Guide to Finding, Hiring and Keeping Great Employees book is not helpful for your company, you can return it for a 100% refund. But you can keep the 7 free bonus tools as our gift.
Invest in yourself.
The only sustainable method for continuous success in business is to outlearn your competition. It’s a personal choice. No one will force you to do this. But it’s 100% true.
Our goal is to teach you how to improve your recruiting, hiring and retention process during the landscaping off season. And you can do it without having to travel. Purchase a copy of our newest book and we’ll send it right over. Click here to order.
And remember, if you purchase our book and decide you did not learn at least 1 thing to enhance your business, you can send it back for a full refund.
Until we talk…remember what you must do to improve…
Better Never Rests!
Looking forward to working with you!
Tony Bass, founder
PS – if you’ve ever struggled with the process of setting employee pay rates and benefits programs in your company, you might want to check out the Profit Builder Training Program. We’ve been doing these small group training events since 2010. Our step-by-step process will have you gaining confidence in your company budgeting and estimating system. And yes, you will build a budget for paying employees a competitive wage rate and benefits package..while keeping your prices competitive in your market. You’ll love it!
Our next class is December 1-3 in Atlanta, GA. CLICK HERE TO LEARN MORE AND SAVE YOUR SEAT
PPS – our Profit Builder training events are limited to just 12 companies and we have 8 seats open as of today. Hope to see you face-to-face, in person, next month!