Publish Date 2-29-20
Dear Landscape Business Owner,
It’s scary to think about it. It’s embarrassing to discuss it in public…. But lawn & landscape business owners who have it can’t ignore it. I’m talking about DIRTY DEBT.
DIRTY DEBT is the accumulation of credit card debt, an unpaid line of credit, debt to suppliers for work completed 60 days ago, OR past due debt to the Internal Revenue Service (IRS).
We’ve identified the top 3 reasons lawn and landscape business owners SUFFER from DIRTY DEBT. These include:
1) Inaccurate forecasting of labor hours and equipment costs within your estimating.
2) Underestimating your overhead costs and recovering these costs within your pricing system.
3) Failure to follow a job costing routine that fixes pricing mistakes (especially on maintenance accounts).
Although Dirty Debt can cripple your company and your family…You can choose to destroy Dirty Debt. You simply fix the 3 problems listed above.
Nothing destroys DIRTY DEBT faster than double digit net profits and a healthy personal salary. Have you allowed Dirty Debt to pile up around your business?
Then you’re probably suffering from one (or more) of the 3 mistakes listed above.
I’ve witnessed dozens of contractors DESTROY DIRTY DEBT in 1 to 2 seasons. Bamm! Gone forever…
Here’s what comes next…
The OPPOSITE of DIRTY DEBT is when you have a FAT cash account(s). Your cash should be protected in zero-risk assets like bank CD’s, money market accounts, or precious metals.
The company with a FAT cash account can weather any storm (from outside or inside your business).
Here’s what I’ve been recommending for my clients since 2017. You should build a CASH account equal to ONE YEAR of company overhead. Let me explain.
Let’s say you operate a lawn or landscape business generating $800,000 in annual sales. If your overhead equals 30% of your sales, you should have a cash account equal to $240,000.
Do you have 1 year of company overhead costs sitting in a cash account? If you don’t, then set a goal to accumulate that cash within the next 36 to 60 months.
It doesn’t matter if you’ve been a contractor for decades or just a few months, the road to WEALTH requires big profits and a healthy personal income.
Put this on your bathroom mirror and read it everyday BEFORE you leave your home. “My #1 wealth skill is Pricing Right. My job is to become a master at forecasting labor hours and equipment costs.”
Everything inside your company and everything you do outside of your company is affected by how you Price your jobs.
This will always be true…regardless of the age or size of your company.
You can get started fixing your Pricing System today.
Just click the link below to get immediate access to the Double Profits Guidebook. It’s priced incredibly low so you can afford it… even if you have a pile of Dirty Debt.
Get the guidebook and do the simple exercise explained in plain English. You don’t need fancy software to Double Profits. You must Price Right in 2020 and beyond.
I can teach you the exact process I’ve already taught hundreds of lawn and landscape business owners. And…you can Destroy Dirty Debt forever!
Hit reply if you have any questions or comments. I’m here to help…
Tony Bass, founder
Super Lawn Technologies
PS – if you know that your company needs help, but you aren’t sure where to start… or if you have questions about this Double Profits Guidebook, get on a call with Tabitha… she’s our Director of Training and Education… she’d love to help you. You can claim your FREE 20-minute strategy session by clicking here: www.superlawntoolkit.com/meet20