If you own or operate a lawn or landscape company, you’re going to love what I have to share with you today. Imagine a powerful formula for increasing your personal productivity and boosting your company’s efficiency—sounds too good to be true, right? But with AI for landscapers, that’s exactly what’s possible!
Today, I’m broadcasting live from the trade show floor at the Florida Nursery Growers and Landscape Association, where the energy is palpable. There are booths being set up, people buzzing around, and all sorts of activity. You’re getting a behind-the-scenes look at what goes into preparing for a major industry event like this.
Why Most Landscape Companies Struggle and What to Do About It
I’m Tony Bass, co-author of “The E-Myth Landscape Contractor: Why Most Landscape Companies Don’t Work and What to Do About It.” For over a decade, I have been reminding business owners that the purpose of your lawn or landscaping company is to create and keep a customer while making a desired profit.
I’ve been teaching this principle for the last 14-15 years, helping lawn and landscape business owners like you improve their profits. Having started and grown a landscaping company to a multi-million dollar size with three locations, I understand the challenges you face—I’ve been there, with dirt under my fingernails, just like you.
The Secret to Explosive Productivity and Efficiency
When you add the right training to the mind of a business owner, they quickly build their skills and grow their profits. And here’s the truth: productivity and efficiency explode when you have the right tools.
Let me give you an example. There’s the garden tractor, which will mow a lawn—no question about it. But then there’s the zero-turn lawn mower, which can double or even triple your productivity compared to the old garden tractor. The right technology can drastically improve your productivity.
Enhancing Your Marketing with AI Tools
When it comes to boosting your marketing productivity, you invest in tools like business cards, brochures, and websites to promote your business. Being online gives you the ability to introduce your business to hundreds or even thousands of buyers at the precise time they are searching for a lawn service provider.
We have found that if you make a list of the top 10 or 20 questions that your clients frequently ask and publish them on your website, amazing things can happen. By answering these questions through your website, you exponentially increase the chances of converting a prospect into a paying customer.
But who has the time and energy to write out the answers to these questions? You do if you use the tools of today frequently referred to as AI for Landscapers. Yes…AI can write the answers to these questions in seconds.
When you answer your customers (or prospects) most popular questions on your website, you are enhancing your website for the search engines like Google to serve up your contact information at the precise time someone is doing a search.
Website development companies call this activity SEO or search engine optimization. Many of these organizations try to make this topic sound complicated. They also like to charge you thousands of dollars to “optimize” your website for search engines.
You can avoid wasting money on SEO services if you understand how to use AI to create perfect content and publish that content on your website. I’d like to show you how to do this step by step. But first…
Video: The Fastest Way to Engage Your Audience
Recently, during one of our live webinar presentations, we asked 100 lawn and landscape business owners who have a website if they were using video on their site. The results were surprising—45% said yes, but 55% said no. This is unfortunate because video is the fastest and most engaging form of marketing communication that anyone will ever use to market their company.
People who watch videos retain 95% of a video message, compared to just 10% of the message when reading text. You can instantly improve your engagement with prospects by incorporating video onto your website.
How AI Can Transform Your Content Creation
We know that creating videos can be intimidating due to the technology and the need for creativity in scriptwriting. But here’s where AI comes in. With AI tools, you can write a script very quickly and easily, boosting your confidence to create videos and publish them on your website or social media.
For example, I recently used ChatGPT to generate a script for a video presentation on caring for hydrangeas. The AI provided a complete script with scene suggestions, making the video creation process smooth and efficient.
I’d like to show you exactly what I created in just a few seconds. Then I’d like to show you exactly how to use this content to create a video.
The best part is, once you learn these simple steps, you will become confident creating short videos that make you look like the local garden and landscaping expert. You’ll quickly separate your company from the average Joe who just cuts grass and is judged on low prices. Here’s an example of what I’m talking about.
Become a Video Production Pro with Simple AI Tools
With the right teleprompter app and smartphone, you can look like a pro when recording videos. The software is free, and it helps you become a more professional video producer by allowing you to adjust the speed at which the words appear on the screen.
Combine a little bit of AI with some technology you already hold in your pocket, and you can quickly become a superstar in creating videos for your company. Your phone is like owning an entire movie production studio in your hand (if you have the right tools)!
When you see the presidential candidates giving a speech, they are going to use a teleprompter. They don’t want to take the chance they can remember every word they want to share in the correct order and create just the right feeling and energy. So they have professional speech writers carefully craft every word.
Then they load those words into the teleprompter application. They use special machines that allow them to look from side to side giving the appearance they are looking their audience right in the eye. It’s a masterful process that works to create trust within the audience.
From our research, very few landscapers know how to combine tools like AI and a teleprompter to transform their marketing, sales efforts and even employee training! But I’d like to show you how to use these tools to transform your personal productivity and marketing success.
Here’s another example.
Webinars: A Missed Opportunity for Many Landscapers where I stopped editing
We asked 100 landscape business owners if they had ever offered a webinar for their customers. Surprisingly, 100% said no! This is a missed opportunity because providing educational content, such as webinars, helps establish you as a respected and appreciated member of your community.
AI can help you produce content that makes you a confident writer. For instance, I used AI to write an email invite for a webinar on using hydrangeas in landscaping. The AI generated a subject line and complete email content in under three seconds, demonstrating its power to enhance your marketing efforts.
Create Professional Presentations with AI
If you’re thinking, “Gosh, this is a lot of work,” let me show you how AI can help you create presentations for webinars effortlessly. Using a prompt, I asked AI to build a presentation based on a video script about hydrangeas. While AI provided an outline for the slides, there are more advanced tools available that can create complete slides for you.
The Secret to Better SEO and Digital Marketing
Delivering a webinar live allows you to record and reuse it, which can significantly enhance your digital marketing. By publishing relevant content on your website, you improve your company’s Search Engine Optimization (SEO) and position yourself as the go-to expert in your field.
The secret to getting better SEO results isn’t some special technique—it’s simply to publish, publish, publish relevant content on your website that answers the questions your customers are already asking.
Join Us at the AI for Landscapers Summit
Are you ready to learn more about how AI can revolutionize your landscaping business? Join me at the AI for Landscapers Summit on Tuesday, October 15, 2024, in Louisville, Kentucky. This summit will take place the day before the EQUIP Expo, the single largest landscaper event in our country.
At the summit, you’ll receive cutting-edge training on AI for landscapers, including how to improve your marketing, personal productivity, and team building. You’ll learn how to use AI to create training programs, enhance productivity, and much more.
Limited Offer: 75% Off the Regular Tuition Price!
Seats are limited to just 100 people, so sign up quickly to take advantage of 75% off the regular tuition price. The regular tuition is $2,997, but you can register for just $750. And if you want to bring a guest from your company, it’s only an additional $197.
Don’t miss this opportunity to learn from industry experts and transform your landscaping business with AI. Join us at the AI for Landscapers Summit on Tuesday, October 15, 2024, in Louisville, Kentucky.
Register Now and Secure Your Spot!
To register, scan the QR code on your screen, or visit our website. We look forward to seeing you there and helping you take your landscaping business to the next level!
Sincerely,
Tony Bass
Your Local Garden Guru
P.S. Don’t wait—our seats are filling up fast! Secure your spot today and get ready for a game-changing experience at the AI for Landscapers Summit.
