Dear Lawn or Landscape Business owner,
As we say goodbye to 2024, it’s time to take a good, hard look at where we’ve been and where we’re headed. Some of you are riding high on your best year yet, while others are scratching your heads, wondering how to get back on track. Either way, 2025 is a clean slate. Let’s dive into the top predictions for landscape business owners and how you can make this year one for the record books.
A New Era of Profitability
I had a conversation with a contractor client who’s never had a better year. He hit and exceeded his budgeted sales goal, posted the highest profits in his company’s history, and now feels more confident than ever. His secret? Focusing on fixing the prices on his recurring revenue accounts and making pricing decisions based on solid numbers.
2025 Prediction: Businesses that zero in on what makes them money will keep breaking records. Efficiency and profitability are the names of the game.
Tony’s Tip: Take a hard look at what’s making you money. Not all work is good work! Drop the low-margin headaches and double down on those clients and services putting green in your wallet.
Confidence Comes From Clarity
This same contractor said his biggest win wasn’t just the money—it was the confidence he gained. When you know your numbers and you’re backed by good systems, you make better calls.
2025 Prediction: Landscape pros who invest in tools to track costs and boost efficiency will see their confidence—and profits—skyrocket.
Tony’s Tip: If you don’t have a system for job costing, get one. Confidence is contagious, and it’ll trickle down to your team and customers, too.
Resilience Amid Sales Challenges
Not everyone had a stellar 2024. One seasoned contractor saw sales drop 10% and missed his 2024 sales goal by 30%. But guess what? By cutting costs and running lean, he matched last year’s profits. A deeper look revealed he spent 80% less on marketing—and it showed.
2025 Prediction: Cutting marketing in tough times is like shooting yourself in the foot. The economy (election cycles) might shake things up, but staying visible – always be marketing – is the ticket to staying afloat.
Tony’s Tip: Marketing isn’t an expense; it’s an investment. Treat it that way. Even in a shaky economy, the companies that stay front and center are the ones that survive and thrive.
Bright Futures Require Big Plans
2025 Prediction: Owners who set clear goals and hold themselves accountable will lead the pack. The days of winging it are over.
Tony’s Tip: Map out your 2025 now. Write down your revenue goal, the services you want to focus on, and the team you’ll need to get there. Break it into bite-sized milestones and review them quarterly.
Leadership is the Game-Changer
2025 Prediction: The businesses with strong, growth-minded leaders will dominate. Your team is looking to you for direction, so don’t let “good enough” be your standard.
Tony’s Tip: Make 2025 the year you grow as a leader. Find a mentor, join a peer group, or take a course. Your team’s success starts with your vision.
Adapt or Get Left Behind
Despite all the economic noise, people are still investing in their outdoor spaces. Whether it’s a homeowner upgrading their yard or a business beautifying their grounds, the demand is there. But the winners will be the ones who adapt.
2025 Prediction: Flexibility is key. Diversify your offerings and meet your customers where they are—whether that’s with eco-friendly landscapes or year-round maintenance contracts.
Tony’s Tip: Listen to what your customers want and adjust your services to match. And don’t be afraid to try something new. Innovation is what keeps you ahead of the curve.
Look, y’all, the future is bright for those who’re willing to work smart, plan ahead, and bet on themselves! Whether you’re flying high or digging out of a slump, 2025 is yours to own. So, let’s make it count. Like I always say, there’s no business problem a good plan (and maybe a sales letter) can’t fix. Here’s to your best year yet!
Tony, founder
Super Lawn Technologies
866-923-0027
